World Liberty Financial Targets $1.5 Billion Fundraise as WLFI Token Heads for Public Markets

World Liberty Financial, a Trump family–backed crypto-lending platform, is seeking to raise $1.5 billion to launch a public company that would hold WLFI tokens, according to people familiar with the matter. Bloomberg reports that the firm has approached cryptocurrency and technology investors with a treasury company structure aimed at capitalizing on the recent surge in digital asset holding companies.

The deal, still under development, is reportedly moving quickly as talks with potential backers advance. If successful, the move would position World Liberty alongside a wave of companies projected to raise $79 billion in 2025 for Bitcoin purchases — though analysts caution that smaller, less liquid tokens like WLFI carry heightened risk.

From Governance to Tradable Asset
Originally introduced as a non-transferable governance token, WLFI is now preparing for full tradability on open markets. The fundraising initiative would give the token a path to public exposure through a likely reverse takeover of an existing shell company.

World Liberty’s operations currently center on USD1, a dollar-backed stablecoin, and its crypto-lending services. The platform has been controversial, facing conflict-of-interest questions given its ties to the Trump family. President Donald Trump is listed on its website as “co-founder emeritus,” and the family has expanded deeper into digital assets through mining ventures and proposed crypto exchange-traded funds.

Stablecoin Incentives Drive Growth
The company is also leaning heavily on stablecoin adoption through its USD1 Points Program, which rewards users for trading USD1 pairs on partner exchanges, holding balances, and staking for yield on approved platforms. Future integrations with DeFi protocols and mobile apps aim to expand engagement, while each partner exchange will set its own earning criteria for USD1 users.

The program launch follows President Trump’s signing of legislation regulating USD-backed stablecoins, creating a clearer legal framework for issuers. This regulatory certainty, industry observers say, could help World Liberty attract institutional participation in its $1.5 billion capital raise.

Global Reach, Political Questions
According to The New York Times, the firm has also sold cryptocurrency to investors in Israel and Hong Kong, opening new channels for overseas entities to potentially cultivate ties with the White House. Additionally, the company has benefited from official U.S. government actions, including a federal crypto stockpile program.

With WLFI’s public trading debut on the horizon, World Liberty’s next challenge will be overcoming liquidity concerns while riding a wave of institutional interest in digital assets beyond Bitcoin.

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