Paul Johnson In a bold move blending politics, finance, and digital assets, Trump Media and Technology Group (TMTG) — the company behind Truth Social — has announced a high-stakes partnership with global crypto exchange Crypto.com.
The new venture, dubbed *Trump Media CRO Strategy*, will see TMTG, Crypto.com, and a blank-check company tied to Yorkville Advisors pool resources into building one of the largest corporate treasuries in the digital asset space.
**Key Details of the Deal: **
Trump Media will purchase **$105 million worth of CRO**, the native token of Crypto.com.
Yorkville Advisors disclosed that the full treasury could hold **$1 billion in CRO** — about 19% of the token’s market cap.
-The deal also involves **$420 million in cash** and access to a **$5 billion line of credit**.
The partnership is modeled after MicroStrategy’s groundbreaking Bitcoin play, where corporate treasuries are being redefined through large-scale crypto holdings.
Devin Nunes, CEO of Trump Media, framed the move as a forward-looking strategy:
*”Companies of all sizes and sectors are strategically planning for the future by establishing digital asset treasuries anchored by assets that have created a comprehensive value proposition and are poised for even greater utility.”*
Alongside treasury building, Trump Media revealed plans to integrate **Crypto.com’s wallet infrastructure** into Truth Social, introducing a **rewards system** designed to boost platform engagement.
**Immediate Market Impact:**
The announcement sent CRO soaring by **30% on Tuesday**, hitting **$0.21**. While still far below its **2021 peak of $0.97**, the move reignited optimism around the token’s long-term potential.
**Trump’s Expanding Crypto Footprint:**
Since Trump’s return to the White House, his administration has pushed pro-crypto regulatory frameworks, while the Trump family business has aggressively expanded into digital assets. Critics, particularly Democrats, have raised concerns over potential conflicts of interest, though Trump has maintained that his sons oversee private business dealings.
**The Big Picture:**
This partnership cements the Trump family’s direct involvement in the cryptocurrency sector at a scale not seen before. With a billion-dollar CRO strategy and new product integration on Truth Social, the Trump-Crypto.com alliance could mark a turning point in how traditional businesses approach token-based treasuries.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards.
