Paul Johnson PwC expands its crypto business amid clearer US regulations and stablecoin legislation. CEO Paul Griggs says the GENIUS Act and new leadership at regulators are driving renewed confidence in digital assets.
PwC Expands Crypto Business After Clearer US Regulations
PricewaterhouseCoopers has stepped deeper into the world of digital assets following significant progress in US regulation. The company’s decision to expand its crypto business reflects a growing sense of stability and clarity within the American regulatory landscape. PwC’s CEO Paul Griggs said the move was driven by evolving laws such as the GENIUS Act and a noticeable shift in tone among regulators that now favor innovation in digital assets.
According to Griggs, this transformation has created a stronger environment for institutional participation and technological progress. “We are seeing an inflection point where regulation is no longer viewed as a barrier but as an enabler,” he stated. The global professional services giant now sees crypto as a core part of its future strategy, signaling how far the industry has matured since its early days of skepticism and uncertainty.
Clear Rules Bring Confidence to Traditional Finance
The shift toward structured oversight has reignited corporate confidence in the crypto business. The GENIUS Act and new rulemaking on stablecoins have clarified operational and compliance frameworks, which Griggs described as critical for expansion. “The clarity around stablecoins is particularly encouraging,” he said, highlighting the connection between stable digital assets and the broader movement toward tokenization.
PwC’s embrace of the crypto business demonstrates how regulation can attract traditional financial players back into the conversation. What was once a space dominated by startups is now witnessing renewed interest from legacy financial institutions, government bodies, and global consulting firms. The crypto business, which once existed on the fringes of finance, is now being folded into mainstream corporate strategy.
PwC’s Expanding Role in the Digital Asset Ecosystem
PwC’s website now showcases an extensive suite of crypto business services that go far beyond accounting. These include cybersecurity, wallet management, and advisory support on digital asset compliance. The firm also assists exchanges, central banks, and institutional clients exploring blockchain adoption.
In recent months, PwC has strengthened its internal capabilities to meet growing client demand. Griggs noted that the company has expanded its talent pool, blending expertise from both traditional finance and emerging blockchain sectors. “We do all the above in crypto,” he said, emphasizing that the firm’s focus now spans across audit, consulting, and compliance functions related to digital assets.
PwC’s revenue reached 56.9 billion dollars globally as of October, underscoring its financial strength and capacity to lead large-scale innovation. Its growing crypto business is expected to form a key part of that revenue mix in the years ahead as institutional clients seek trusted partners in the evolving world of blockchain and tokenized assets.
The Big Four Move Into Crypto Business
PwC’s competitors are not standing still. All members of the so-called Big Four Deloitte, Ernst and Young, and KPMG are now active in the crypto business in various capacities. Deloitte has partnered with companies such as Ava Labs, Bitwave, and Chainalysis to expand its blockchain consulting footprint. Ernst and Young has launched tax and strategy services for digital assets, while KPMG has built a network focused on audits and advisory services in the crypto ecosystem.
This collective entry of the Big Four into the crypto business highlights a major turning point for the industry. It shows that blockchain and digital assets are no longer speculative ventures but a structured part of modern finance. Regulatory clarity has provided the comfort these global firms needed to act decisively.
A New Era for Institutional Crypto Engagement
PwC’s leadership believes tokenization will continue to transform traditional asset classes, enabling faster settlement, better transparency, and new models for ownership. The company expects an increase in demand for advisory and assurance services as tokenized markets evolve. With more predictable rules and the rise of stablecoin infrastructure, global firms are positioning themselves for long-term engagement with digital assets.
Griggs views the company’s expanded crypto business as essential to staying relevant in a rapidly changing financial landscape. “PwC has to be in that ecosystem,” he remarked. The firm’s involvement also sends a clear message that digital assets are entering a new phase—one characterized by structure, accountability, and trust.
What once began as an experimental corner of finance is now a professionalized, audited, and regulated sector. PwC’s expansion is more than a business decision it’s a reflection of the global transition toward institutional adoption of digital assets under clear regulatory frameworks.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards.
