Paul Johnson X is introducing Starterpacks, a new feature designed to help users instantly follow curated lists of crypto and Bitcoin influencers. Here’s how it could reignite engagement in Crypto X.
X Unveils Starterpacks to Boost Bitcoin and Crypto Engagement
Social media giant X is preparing to reshape the way users engage with Bitcoin and crypto content through a new feature called Starterpacks. The platform aims to make onboarding easier by offering curated lists of top accounts within niche interests such as cryptocurrency, memecoins, finance, and blockchain.
According to X head of product Nikita Bier, the rollout of Starterpacks will take place in the coming weeks. The platform has already compiled over 1,000 ready-made lists spanning various categories from crypto trading and technology to economics and global finance. Bier emphasized that the feature is designed to help new users find the best voices to follow within seconds of joining the platform.
A New Era for Crypto Conversations on X
For years, Bitcoin and crypto enthusiasts have built strong communities on X, previously known as Twitter. But as user engagement in Crypto X reportedly declined by over 30% in 2025, the new Starterpacks feature could reignite activity across these networks.
Bitcoin advocate Jameson Lopp recently shared data showing a drop in posts mentioning Bitcoin last year, signaling lower engagement levels. X’s product team, however, believes Starterpacks can reverse that trend by reconnecting users to high-value discussions and trusted accounts within the Bitcoin ecosystem.
Bier explained that one of X’s ongoing challenges has been helping new users find content aligned with their interests. Unlike other social apps that rely on syncing contacts, X functions as an interest-based network. Power users often spend years refining their feeds to follow insightful Bitcoin analysts, traders, and thought leaders. Starterpacks now streamline that process.
How Starterpacks Work
In a video released by Bier, Starterpacks appear as a user-friendly interface that lets newcomers instantly follow clusters of accounts tied to topics they care about. Categories range from memecoin traders and blockchain developers to tech founders and economic thinkers.
Each pack represents a mini-community built around a shared theme. For instance, a “Bitcoin Market Insights” pack may include leading on-chain analysts, macro investors, and developers shaping Bitcoin’s future. Similarly, a “Crypto Builders” pack might highlight innovators driving Web3, DeFi, and AI integrations.
The feature has been in development for months, with Bier’s team reportedly curating accounts from across the globe. The intention is to make X’s onboarding experience faster, smarter, and more relevant especially for users diving into complex ecosystems like Bitcoin.
A Move to Reclaim Crypto’s Digital Town Square
Crypto X once served as the heartbeat of blockchain culture a real-time hub for traders, developers, and investors. Yet, with new competitors like Bluesky and Threads offering similar discovery features, X faces pressure to reclaim its dominance.
By focusing on personalization and ease of access, Starterpacks could bring fresh energy back to the Bitcoin conversation. When users enter X for the first time, they will no longer see a generic timeline dominated by politics or entertainment. Instead, they’ll be guided into specific interest zones including crypto, finance, and blockchain innovation.
Bier highlighted that the goal is to make discovery effortless. “The real magic of X begins when users move beyond the default feed and start exploring their interests,” he noted. This interest-based strategy aligns with X’s broader push toward becoming a platform driven by expertise rather than algorithmic randomness.
Competition from Other Platforms
While Starterpacks is a new concept for X, similar tools have already appeared across the social media landscape. Decentralized platform Bluesky introduced its own version in mid-2024, allowing users to create and share themed lists known as Starter Packs. Likewise, Meta’s Threads launched a test version of curated feed recommendations later that year.
Despite these precedents, X’s massive active user base and strong presence within the crypto community give it a unique advantage. If the rollout succeeds, Starterpacks could transform how users discover Bitcoin insights and build their digital networks.
Why This Matters for the Bitcoin Community
Bitcoin discussions on X have long influenced sentiment, price narratives, and even policy debates. The ability for new users to instantly access thought leaders, market analysts, and educators could restore X’s position as the go-to arena for crypto discourse.
With more structured discovery tools, Bitcoin content could see higher reach, engagement, and credibility. The move also aligns with X’s broader mission to become an all-in-one hub for real-time news, payments, and financial discussions positioning Bitcoin as a core pillar of that vision.
As the digital landscape evolves, X’s Starterpacks feature arrives at a crucial moment. With engagement dipping and competition intensifying, the success of this rollout could determine whether X remains the central gathering place for Bitcoin and crypto enthusiasts worldwide.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards.
