Saylor’s Strategy Adds $90 Million in Bitcoin as Market Trades Below Cost Basis

Michael Saylor’s Strategy expands its Bitcoin holdings with a $90 million purchase despite prices trading below its average cost basis, reaffirming its unwavering conviction in the leading cryptocurrency.

When most investors hesitate to buy the dip, Michael Saylor’s Strategy does the opposite. The firm has once again demonstrated its unshakable confidence in Bitcoin by purchasing another $90 million worth of the digital asset. Even as the market traded below its acquisition threshold, the company stayed committed to its accumulation strategy.

According to a recent filing with the US Securities and Exchange Commission, Strategy acquired 1,142 Bitcoin last week for a total of $90 million. The average purchase price was around $78,815 per coin, a level notably higher than where Bitcoin has been trading for much of the past week. Despite missing the brief opportunity to accumulate near $60,000, the purchase pushes the company’s total Bitcoin reserves to a massive 714,644 BTC.

At an average cost of $76,056 per Bitcoin, the firm’s total investment now stands at approximately $54.35 billion. This makes Strategy the largest public holder of Bitcoin globally and one of the most vocal corporate advocates of its long-term value.

Why Saylor’s Strategy Continues to Buy Bitcoin Aggressively

Michael Saylor’s Strategy has built its entire identity around the belief that Bitcoin represents the ultimate store of value in a world of inflation and monetary uncertainty. Every new acquisition serves as a public reaffirmation of this belief.

Buying Bitcoin even as it trades below cost basis may appear unconventional to traditional investors, but for Saylor, it is an expression of conviction rather than speculation. The move underlines the company’s commitment to long-term accumulation rather than short-term price optimization.

This pattern is not new for Strategy. During the 2022 bear market, when Bitcoin plunged below $30,000, the company continued to accumulate, even as its average purchase price hovered slightly higher. The same philosophy appears to guide its latest decision.

By maintaining consistency, Strategy positions itself as a long-term Bitcoin treasury model for institutional investors who are closely watching how large corporate players navigate volatile market cycles.

Bitcoin Price Fluctuations and Market Reaction

Bitcoin’s recent decline below $72,000 has stirred cautious sentiment among traders, but Strategy’s move may have provided a psychological boost to the market. The purchase reflects confidence that current price levels still represent a strategic entry point in the broader macro picture.

Interestingly, the firm’s purchase was executed when Bitcoin prices had already been fluctuating well below $78,000. Some observers questioned the timing, suggesting that Strategy may have missed a rare buying window around $60,000 during a brief flash drop. Yet the company’s consistent behavior demonstrates that its strategy is not driven by intraday volatility or speculative short-term price moves.

Bitcoin has since shown mild recovery momentum, although it remains below the company’s overall acquisition cost. Strategy’s purchase aligns with its philosophy that long-term value appreciation will far outweigh temporary dips or unrealized losses.

Saylor’s Philosophy and Market Optics

Michael Saylor has often stated that he views Bitcoin as superior to gold, real estate, or fiat reserves. For him, Bitcoin represents a technological and monetary revolution. This belief continues to shape the company’s capital allocation model, even when public perception questions the timing of such buys.

Some market commentators have joked about Saylor’s habit of buying at seemingly high points, suggesting that the company might soon announce new purchases at even higher levels. The jest highlights the paradox of Saylor’s steadfast conviction—he buys regardless of market sentiment.

Strategy’s stock, which trades under the ticker MSTR, has mirrored Bitcoin’s volatility. The company’s share price dipped to nearly $107 before rebounding by 26 percent to around $135 following mild recovery in the crypto markets. The correlation between Bitcoin’s price movements and Strategy’s equity valuation remains a clear demonstration of how deeply intertwined the two have become.

Looking Ahead: What Strategy’s Bitcoin Commitment Signals

The latest purchase reinforces the narrative that Strategy is in Bitcoin for the long haul. Its consistent acquisition approach—regardless of market corrections sets a benchmark for institutional discipline in the digital asset sector.

While retail traders often chase price momentum, Strategy’s method shows that conviction and patience can shape an entirely different investment horizon. Even as Bitcoin trades below cost basis, the company’s growing exposure sends a clear message: it views the cryptocurrency as the most secure and appreciating asset in the global economy.

In a world still adjusting to the evolving relationship between traditional finance and blockchain-based assets, Strategy’s persistent Bitcoin accumulation serves as both a statement and a strategy. It highlights the growing institutionalization of Bitcoin and underscores the asset’s resilience amid cyclical volatility.

As Michael Saylor often emphasizes, time in the market beats timing the market. For Strategy, this philosophy is not just rhetoric it’s the core principle guiding billions of dollars in Bitcoin exposure.

Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. 

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