Binance Names Ex-Crypto.com Executive as APAC Head to Strengthen Compliance Push

Key Points

Binance appoints SB Seker, ex-Crypto.com SVP, as new Asia-Pacific Head.

Seker’s mandate centers on deepening regulatory engagement across APAC.

Appointment underscores Binance’s strategy to balance expansion with compliance.

Binance remains the world’s largest crypto exchange with $724.6B in August spot trading volume.

Binance, the world’s largest cryptocurrency exchange by trading volume, has tapped industry veteran SB Seker as its new head of Asia-Pacific, signalling a sharpened focus on compliance and regional engagement.

The appointment, announced Monday, comes at a critical moment as crypto exchanges navigate heightened regulatory scrutiny across Asia. Seker, who most recently served as senior vice president at Crypto.com, brings with him an extensive background in product development, legal affairs, and cross-border regulatory frameworks.

Compliance at the Core

According to Binance, a key part of Seker’s mandate is to “strengthen engagement with policymakers and regulators” across the diverse and often fragmented APAC market. With governments in countries like Singapore, Australia, and South Korea tightening rules on digital asset trading, Binance is moving to build credibility through proactive regulatory alignment.

Seker’s résumé makes him well-suited for the role. Beyond his Crypto.com tenure, he has held senior legal positions at Ant Group, Rothschild & Co, and Amicorp Group. His career also spans litigation in Australia and regulatory law at the Monetary Authority of Singapore, equipping him with a rare blend of private and public sector expertise.

Strategic Growth Ambitions

“APAC has always been a key region for Binance, and Seker’s deep-rooted experience across its diverse markets makes him uniquely positioned to lead the company’s next phase of regional growth and engagement,” said Binance CEO Richard Teng.

For his part, Seker stressed collaboration as the pathway forward: “By working closely with regulators, partners, and our broad community, I look forward to driving strategic initiatives and delivering robust operations throughout the region.”

Market Context

Binance continues to dominate the crypto landscape, with its spot market volume surging to $724.6 billion in August, up from $706.1 billion in July. Rival exchanges Bybit ($124.4 billion) and Bitget ($124 billion) trail far behind, underscoring Binance’s outsized market influence even amid tightening regulations.

Why It Matters

Seker’s appointment reflects a broader industry trend: crypto giants are increasingly hiring seasoned legal and regulatory experts to navigate the shifting compliance landscape. For Binance, the move is more than symbolic — it’s a strategic pivot designed to cement its leadership position while mitigating regulatory risks in one of the fastest-growing regions for digital assets.

Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards.

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