Paul Johnson Samsung strengthens its Coinbase partnership, allowing 75 million Galaxy users in the U.S. to buy crypto directly via Galaxy Wallet, with global rollout planned.
The crypto world just got a major boost from one of the biggest names in consumer electronics. Samsung has expanded its integration with Coinbase, enabling Galaxy smartphone users in the United States to purchase cryptocurrencies directly through the Samsung Wallet app. With 75 million users gaining instant access to Coinbase’s services in this first phase, the move is being hailed as a pivotal step toward mainstream crypto adoption.
And this is just the beginning — Samsung has confirmed global expansion plans, a potential game-changer for over one billion Galaxy users worldwide.
Samsung and Coinbase Team Up for Seamless Crypto Access
The partnership builds on Samsung Wallet’s evolution from a simple mobile payment solution into a multi-utility platform that now includes digital IDs, peer-to-peer transfers, and cryptocurrency features. By linking with Coinbase’s trusted infrastructure, Samsung is positioning Galaxy Wallet as a gateway to the crypto economy.
What makes this rollout significant is the inclusion of Coinbase One, a premium subscription service. Galaxy users in the U.S. will be able to sign up and enjoy zero trading fees, boosted staking rewards, and protection against losses caused by unauthorized access. Considering the subscription typically costs $4.99 per month for the basic tier and $29.99 for the premium package, the integration is a strong incentive for Galaxy users exploring digital assets. The new partnership will “make crypto even more accessible,” said Coinbase co-founder and CEO Brian Armstrong, in a Friday X post.
Crypto at Your Fingertips: A Billion-User Opportunity
Coinbase’s Chief Business Officer, Shan Aggarwal, emphasized the scale of this collaboration: combining Samsung’s global reach with Coinbase’s reputation for security and compliance. With more than a billion active Galaxy devices worldwide, the potential influx of first-time investors into the crypto ecosystem could reshape the market dynamics.
In a statement, Coinbase co-founder and CEO Brian Armstrong highlighted the mission to make crypto “even more accessible.” The tie-up with Samsung delivers exactly that — crypto investments woven seamlessly into users’ everyday mobile experiences.
From Samsung Pay to Galaxy Wallet: A Natural Evolution
Samsung’s entry into digital assets didn’t happen overnight. Launched in 2015 as Samsung Pay, the service initially focused on contactless mobile payments. Over the years, it integrated additional features, including crypto wallet functions, and was officially rebranded as Samsung Wallet in 2022.
By July 2022, Galaxy Wallet users could already interact with Coinbase for deposits and payments. But the latest step goes much further — users can now buy cryptocurrencies directly, making Galaxy Wallet a full-fledged crypto-friendly platform.
Drew Blackard, Senior Vice President of Mobile Product Management at Samsung Electronics America, reaffirmed that the brand’s mission is to help users “explore and engage with crypto on a trusted platform” without compromising convenience.
Why This Partnership Matters for the Crypto Market
The collaboration between Samsung and Coinbase isn’t just about convenience. It represents a mainstream bridge to digital assets. With smartphone integration, users no longer need to jump through multiple apps or platforms to buy crypto. The onboarding friction that often discourages newcomers is drastically reduced.
For the crypto industry, this could mean:
Wider adoption: Samsung’s user base provides crypto with exposure to a demographic that might not have otherwise entered the market.
Boost to Coinbase: As competition among exchanges heats up, Coinbase’s exclusive partnership with Samsung could significantly strengthen its market position.
Normalization of crypto transactions: Embedding crypto into daily-use apps like Samsung Wallet blurs the line between traditional finance and decentralized assets.
Global Expansion on the Horizon
While the U.S. rollout is already making headlines, Samsung has made clear that this is just phase one. The roadmap includes expanding the integration to other regions, unlocking access for millions more users across Europe, Asia, and Latin America.
If successful, Samsung could set the template for how consumer electronics brands integrate crypto at scale. With Apple yet to make a decisive move into the space, Samsung’s aggressive play could position it as the leader in mobile-first crypto adoption.
What It Means for Galaxy Users
For everyday Galaxy smartphone owners, the update means:
Direct crypto purchases from Samsung Wallet.
Free or discounted access to Coinbase One, depending on the subscription tier.
Enhanced staking rewards and trading benefits.
The peace of mind of Coinbase’s loss protection coverage.
Add to this Samsung Wallet’s other utilities — installment payments, peer-to-peer transactions, and digital ID services — and Galaxy devices are now equipped to function as a one-stop hub for digital finance.
Final Take
The expansion of the Samsung Coinbase integration marks a major milestone in crypto’s journey to mainstream adoption. By simplifying access through Galaxy Wallet, Samsung isn’t just giving its 75 million U.S. users a new feature; it’s laying the foundation for a billion-user crypto future.
As global expansion follows, the impact on the industry could be enormous, potentially onboarding millions of new investors and solidifying Samsung’s role as a trailblazer in mobile-driven finance.
The message is clear: crypto is no longer an add-on — it’s becoming an integrated part of everyday digital life.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards.
