Rebecca Cruz Strategy completes its 100th Bitcoin purchase, adding 592 BTC worth $40 million and boosting its total holdings to 717,722 BTC. The firm remains the largest public corporate Bitcoin holder with deep conviction in long term accumulation.
Strategy hits milestone with 100th Bitcoin purchase worth $40 million
Strategy has reached another major milestone in its long running Bitcoin accumulation campaign. The company confirmed it purchased 592 Bitcoin last week for approximately $39.8 million, marking its 100th acquisition since it launched a Bitcoin centric treasury strategy in August 2020.
The move pushes Strategy’s total Bitcoin reserves to 717,722 BTC. This impressive total was disclosed in a filing with the United States Securities and Exchange Commission, showing an aggregate cost of $54.56 billion. At current market prices, the stash is worth about $47.5 billion, highlighting both the company’s conviction and its willingness to hold through market cycles.
The Bitcoin purchase was financed through an at the market share sale that generated roughly $39.7 million in net proceeds. Strategy issued 297,940 shares of its Class A common stock as part of this program, continuing its trend of leveraging capital market tools to accumulate Bitcoin rather than liquidating existing assets.
Strategy deepens exposure to Bitcoin amid price fluctuations
Each Bitcoin in the latest purchase was bought at an average price of $67,286, including fees and expenses. Although the price sits below Strategy’s overall average acquisition cost of $76,020 per coin, the company shows no signs of slowing down.
The steady pace of accumulation throughout 2026 reflects a deliberate strategy designed to increase Bitcoin exposure regardless of short term volatility. The approach is consistent with the company’s belief that Bitcoin will serve as a superior store of value compared to traditional cash or bonds.
Michael Saylor, the firm’s executive chairman, hinted at the significance of this milestone through a post on X. Referring to the company’s decade defining approach to Bitcoin, he called it “The Orange Century,” underlining his view that Bitcoin will remain the dominant digital asset for the foreseeable future.
Six years of consistent Bitcoin accumulation
Since initiating its Bitcoin treasury strategy nearly six years ago, Strategy has executed one of the most aggressive accumulation campaigns in corporate history. The company began its journey in August 2020 with a $250 million purchase that marked the start of a new era in corporate treasury management.
Rather than diversifying away from Bitcoin during downturns, Strategy has maintained an unwavering focus on accumulation. The firm has not sold any Bitcoin holdings since it began its journey, even as market cycles have shifted dramatically. The decision to fund purchases through equity issuance rather than debt has allowed the company to sustain long term growth while minimizing balance sheet risk.
The company’s consistent weekly purchases in 2026 further demonstrate its commitment to a disciplined Bitcoin investment model. Even during periods when Bitcoin traded below the company’s average cost basis, Strategy continued to acquire, signaling confidence in Bitcoin’s long term trajectory.
Saylor reinforces long term Bitcoin vision
Michael Saylor remains one of the most vocal advocates of Bitcoin’s long term potential. In a recent post, he reiterated his belief in the asset’s asymmetrical upside, stating, “If it’s not going to zero, it’s going to a million.” The statement encapsulates the company’s risk reward philosophy and highlights the binary nature of its conviction in Bitcoin as the future of digital money.
With 717,722 BTC now in its treasury, Strategy stands far ahead of other public corporations in Bitcoin ownership. The holdings underline a deep strategic commitment that continues to define its brand identity and financial trajectory.
Industry analysts see this milestone as a significant psychological signal for both institutional and retail participants. By completing its 100th Bitcoin purchase, Strategy reinforces the idea that consistent accumulation can outperform market timing, particularly in volatile environments.
As Bitcoin adoption expands among traditional financial players and new exchange traded funds attract record inflows, Strategy’s early and sustained positioning continues to pay dividends in visibility and influence.
Conclusion:
Strategy’s 100th Bitcoin purchase symbolizes more than just another transaction. It represents six years of unwavering commitment to Bitcoin as the cornerstone of its corporate identity. With a growing treasury, continuous accumulation, and steadfast leadership from Michael Saylor, Strategy remains the global benchmark for corporate Bitcoin adoption.
At a time when institutions are increasingly warming up to Bitcoin as a strategic asset, Strategy’s latest move reaffirms its role as the standard bearer of long term conviction in the world’s leading cryptocurrency.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards.
