Rebecca Cruz Tether has made a $1 billion all-cash bid to acquire Juventus FC, signaling a historic moment where the stablecoin giant aims to bridge global football and digital finance.
Tether eyes Juventus FC with a billion-dollar ambition
In a bold move that underscores the growing intersection between digital assets and global sports, Tether has submitted a $1 billion offer to acquire Juventus Football Club. The stablecoin issuer confirmed that it presented an all-cash proposal to Exor, the investment holding company of Italy’s Agnelli family, seeking to purchase their controlling 65.4% stake in the iconic club.
Juventus, one of the most storied names in European football, has been under Exor’s ownership for more than a century. The Turin-based club, currently valued at around $1.1 billion, saw a brief uptick in market value following news of Tether’s bid. However, Exor has reportedly rejected the offer, maintaining that the club remains “not for sale.”
Despite the initial refusal, industry observers view the move as a groundbreaking attempt by Tether to merge the worlds of stablecoins, finance, and professional sport at a scale never seen before.
The billion-euro commitment to Juventus
Tether emphasized that it stands ready to invest 1 billion euros in Juventus to support the club’s growth and modernization should the deal go through. The stablecoin issuer described the proposal as a long-term strategic play to provide “stable capital and a sustainable future” for the Italian football powerhouse.
Paolo Ardoino, Tether’s CEO, shared a deeply personal connection to the club, calling Juventus a lifelong inspiration. “As a boy, I learned values of commitment and resilience by watching Juventus overcome challenges with dignity,” Ardoino said, noting that the offer represents both business vision and emotional commitment.
The proposed acquisition would not only redefine Tether’s footprint in the global economy but also represent one of the largest crypto-backed sports investments in history.
Expanding beyond stablecoins
The bid for Juventus marks another bold step in Tether’s expanding investment strategy. Known primarily for issuing the world’s largest stablecoin, Tether has diversified rapidly in recent years, venturing into artificial intelligence, robotics, and health technology platforms.
Tether’s growing financial portfolio has given it both the liquidity and stability to explore high-value acquisitions like Juventus. The company first bought a minority stake in the club earlier in 2025 and increased its holdings to over 10% by April. Since then, it has played an increasingly active role in the club’s governance, including appointing senior executives to Juventus’ board of directors.
Among these appointments was Zachary Lyons, Tether’s deputy investment chief, alongside Francesco Garino, whose nomination was approved by Juventus shareholders last month. These board-level moves suggest that Tether’s interest in Juventus has been carefully planned and strategically executed over several months.
A crypto milestone for global sports
Tether’s attempt to acquire Juventus symbolizes more than just a financial deal; it reflects how blockchain firms are positioning themselves at the heart of mainstream entertainment and global culture. A successful acquisition would mark the first time a stablecoin issuer takes control of a top-tier European football club, representing a dramatic milestone for the crypto industry.
Analysts suggest that Tether’s investment could pave the way for more transparent financial operations in sports through blockchain-based payment systems and fan engagement platforms powered by digital tokens. Juventus, already a club with a global fanbase and strong commercial appeal, could become a testing ground for new ways of integrating crypto into sports management, merchandising, and fan participation.
However, skepticism remains. Some traditional investors and fans question whether a crypto-driven ownership structure can align with the culture and legacy of a century-old club. Still, Tether’s massive financial reserves and operational scale make it one of the few crypto companies capable of managing such a high-profile transition.
The road ahead
Although Exor has rebuffed Tether’s initial offer, market experts believe the story is far from over. With its deep financial reserves, Tether could return with revised terms or explore alternative partnerships that further its influence in global football.
For now, the stablecoin powerhouse continues to showcase how blockchain-backed capital is reshaping traditional industries. From digital finance to elite sports, Tether’s billion-dollar bid for Juventus signals a future where crypto firms are not just participants but major players in the global economic and cultural arena.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards.
